I’m an independent visual storyteller, art director, and graphic designer from Chaco, Argentina, based in Berlin, where I’ve been living and working for many years.

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I studied Graphic Design at the University of Buenos Aires and have over 10 years of experience, developing a practice that moves between cinema, design, and narrative.

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☆ Why do I love films? Because they turn fragments into meaning — where light, time, and emotion quietly assemble into something felt rather than explained.

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My work focuses on shaping visual stories through graphic languages for moving image, creating clear and cohesive visual systems that support storytelling across development and production.

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I approach design as a collaborative process, working closely with directors and teams to translate narrative ideas into visual form.

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I’m especially interested in cultural and socially engaged projects, particularly those exploring identity, memory, and social context through a cinematic lens. I’m always open to new collaborations — if something resonates, I’m sure we can find a way to work together ♡.

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While film is my primary focus here, I also work as a Graphic Designer and Art Director, developing visual identities, editorial projects, and communication for cultural, political, and social initiatives. You can explore my design portfolio at pablafiorelladesign.cargo.site.

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If you’d like to collaborate or have any questions, feel free to get in touch — I’d be happy to hear from you! ​